• All
  • Women
  • Men
  • Sports
  • Home
  • Kids
  • Beauty
  • Jewellery
  • Technology
  • Brands
  • Deals
  • Sale
    • New In
    Shop All New InRingsWatchesEarringsNecklacesBangles & BraceletsAccessories
    Wedding & Engagement
    Shop All Wedding & EngagementDiamond Engagement RingsLab Grown Engagement RingsMoissanite Engagement RingsColour Gemstone Engagement RingsEngagement Ring For HimWedding BandDiamond Band
    Rings
    Shop All RingsDiamond RingsLab Grown DiamondsMoissanite RingsBirthstone RingsColour Gemstone RingsMens RingsSterling Silver RingsSolitaire RingsAnniversary RingsEngagement RingsGert Johan Coetzee ringsPromise Rings
    Watches
    Shop All WatchesTempoMinxFossilPoliceCasioTimberlandMichael KorsDaniel KleinSuperdryGuessArmaniEmporio ArmaniDieselSmart watchesSwatchDKNYNine WestSteve Madden
    Earrings
    Shop All EarringsStud EarringsHoop EarringsDrop EarringsDiamond EarringsBirthstone EarringsGold EarringsSterling Silver EarringsStainless Steel EarringsMen's EarringsGert Johan Coetzee Earrings
    Necklace
    Shop All NecklacePendantsBasic ChainDiamond NecklacesColour Gemstone NecklacesBirthstone NecklacesGold NecklacesSterling Silver NecklacesStainless Steel NecklacesMen's NecklacesGert Johan Coetzee Necklaces
    Bangles & Bracelets
    Shop All Bangles & BraceletsDiamond BraceletsGold BraceletsSterling Silver BraceletsStainless Steel BraceletsBanglesMens BraceletsAnklets Tennis Bracelets
    Accessories
    Shop All AccessoriesJewellery CleanerSunglassesFragrances
    Personalised Jewellery
    Name NecklacePersonalised NecklacePersonalised BraceletsPersonalised Signet RingsDesign Your Own RingBespoke Design
    Deals
    Shop All DealsDiamond DealsWatch Deals
    Learn
    DiamondsGemstonesMetalBespokeJewellery CareSizing Guide

    American Swiss

    Bridal trends 2024

    A magnificent bridal trend guide for every type of bride.

    Explore now

    Which bride are you?

    Do your big day, your way.

    Your new best ‘friend’?

    Our exclusive range of diamond jewellery now up to 35% off.

    The Swiss groom

    Modern or classic, we’ve got your style.

    Shop now
    Watch Deals

    PROMO

    Up to 30% off

    On selected branded watches.

    Shop now

    Hot watch brands

    Proposal gifts

    Shop our exclusive range.

    Up to 50% off

    Don't miss this chance. Shop now.

    The right hand ring

    A magnificent celebration of you.

    Shop now

    DON'T MISS OUT

    Our top deals

    Up to 50% off on selected styles.

    Get more personal

    Gifts with meaning.

    Do it your way

    Let our in-house designers create the ring of your dreams.

    Discover more

    Learn

    Explore our precious metals and learn how to care for them.